Business overview
Hustl in one page
A doctor-led telehealth clinic that keeps founders sharp by finding and fixing what drains their focus, energy and sleep, sold as a membership.
In plain English
Telehealth just means seeing a real doctor by video instead of in a waiting room. Same doctors, same rules, same medical records, but from your laptop or phone.
Hustl is a clinic built for people who run businesses. They are often tired, wired and sleeping badly, and too busy to deal with it until it becomes a crisis. Hustl gets them a blood test, a long conversation with a doctor and a written plan, all within about a week, then keeps checking in every few months.
Think of it as a regular check-up and a personal health plan, built around how founders actually live. It is not a pill shop. The doctor works out what is going on first, and only treats what needs treating.
The pitch
Australia has more than 2.6 million small businesses. Their owners are the engine of the economy and, by their own account, running on empty: 54% report sleep difficulties, 42% diminished motivation, and 40% wait until stress is critical before acting. Their options are a short GP visit, a $1,500 executive health check once a year, or a $6,000 to $25,000 burnout retreat after the damage is done.
Hustl is the earlier, cheaper, measurable option: $399 to start, $149 a month to stay, with Australian doctors, broad testing and ongoing review.
The gap
| Option | Good at | Falls short |
|---|---|---|
| Regular GP | Cheap, rebated | Short appointments, narrow testing, no follow-through |
| Executive health check | Thorough | Once a year, $1.5k+, no ongoing care |
| Burnout retreat | Immersive | $6k to $25k, after the crash |
| US testing platforms | Great testing experience | Not available in Australia, no doctor relationship |
| Script-first telehealth | Fast and cheap | Now the focus of TGA and Ahpra enforcement |
How it works
- Intake: online questionnaire and validated screening
- Bloods: private panel done before the consult
- Consult: 45 minutes with a doctor by video
- Plan: written within 48 hours, with review dates
- Membership: quarterly reviews, retests every six months, care team messaging
Business model
| Product | Price | Margin |
|---|---|---|
| Baseline | $399 once | About $89 |
| Membership | $149 a month | About $96 a month (65%) |
| Founder Teams | Annual seats | Same unit economics, near-zero acquisition cost |
| Treatment, where clinically indicated | Pharmacy cost | None. No markup, no incentive to prescribe |
The numbers that matter
- Fixed costs about $21.5k a month
- Covers fixed costs at about 225 members
- Cash positive after marketing at about 450 members, around month 11 to 12
- Lifetime margin about $1,050 per member against a $250 acquisition cost
- Funding need roughly $145k to $210k, depending on how much growth is organic
How we grow
- Founder communities and podcasts
- LinkedIn, led by the founder
- Accelerators, investors and coworking operators through Founder Teams
- Member referrals
- Search content on sleep, energy and focus for founders
- Paid social, only once compliant creative is proven
Compliance by design
This category is under active scrutiny in 2026, with the TGA, the Medical Board and Ahpra all focused on prescribing and promotion of unapproved and off-label products. Hustl treats that as an advantage:
- No medicines named or implied in any public marketing
- Diagnosis before any prescription, documented every time
- Monthly prescriber reporting reviewed by a medical director
- No clinical testimonials
- Independent pharmacy, no ownership links
- Health lawyer sign-off before launch
First 90 days
| Phase | Focus |
|---|---|
| Phase 1 (weeks 1 to 3) | Trade mark search, entity and domains, health lawyer, medical director shortlist |
| Phase 2 (weeks 4 to 6) | Medical director signed, protocols, clinical system, pathology and pharmacy partners, insurance |
| Phase 3 (weeks 7 to 9) | Website and CRM live, waitlist open, first community partnerships |
| Phase 4 (weeks 10 to 13) | First 20 Baselines, legal sign-off, first Founder Teams pilot |
Talk to us
Partners, doctors and investors: hello@hustl.health