Something's coming for founders.
Something's coming for the people who build things. A doctor-led clinic made for founders. Watch this space.
Social calendar
50 days of content
Ten days of coming soon, ten days of launch, then the first month live. Every day is planned: what to post, where, the caption, and the file.
Coming soon: 10 days
Each day: 1 post on Facebook and Instagram, 1 on LinkedIn, and 3 stories. Countdown runs 10 to 1.
Launch: 10 days
Same rhythm from the day doors open: 1 post a day on each channel, 3 stories a day.
Month one: 30 days
Starts the day after launch week. 1 post a day, the same file on Facebook, Instagram and LinkedIn. Weekly themes: sleep, energy, focus, recovery.
10 days out1 post on FB + IG, 1 on LinkedIn, 3 stories
We're building a clinic for founders.
Founders track revenue weekly, pipeline daily and themselves almost never. We're building Hustl to fix that: a doctor-led clinic for founders, by video, Australia-wide. Waitlist opens soon.
10 days until doors open.
Add an Instagram countdown sticker set to launch day.
Something's coming.
Add a link sticker to the waitlist.
Guess what we're building.
Swap the drawn card for a live question sticker.
9 days out1 post on FB + IG, 1 on LinkedIn, 3 stories
Doctor-led. Founder-built.
Built by founders, run by doctors. Hustl is coming. Join the waitlist via the link in bio.
Introducing Hustl.
Introducing Hustl: doctor-led performance health for founders. Bloods, a 45 minute consult and a written plan. Coming soon.
9 days to go.
Countdown sticker.
Founders, we see you.
Pair with a link sticker to the waitlist.
Fourth coffee or eight hours sleep?
Swap for a live poll sticker.
8 days out1 post on FB + IG, 1 on LinkedIn, 3 stories
Your 3pm crash is about to meet its match.
That 3pm wall has a cause. Soon you'll be able to find out what it is.
54% of entrepreneurs report sleep difficulties.
Bupa and Oxford Economics found 54% of entrepreneurs report sleep difficulties and 40% wait until stress is critical before acting. We're building the earlier option.
8 days. Get on the list.
Waitlist link sticker.
Tired isn't a personality.
Add a link sticker to the waitlist.
True or false: tired is part of the job.
Live quiz sticker. Next story reveals: false.
7 days out1 post on FB + IG, 1 on LinkedIn, 3 stories
Doors open in 7 days.
One week to go. Founding spots go to the waitlist first.
45 minutes with a doctor. Not 10.
Most appointments are built for the problem in front of the doctor. Ours are built for the whole picture.
7 days until doors open.
Add an Instagram countdown sticker set to launch day.
What's a Baseline?
Explainer. Follow with the founding price story.
How's your sleep this week?
Swap for a live slider sticker.
6 days out1 post on FB + IG, 1 on LinkedIn, 3 stories
One week. Zero waiting rooms.
Bloods, a doctor and a plan. One week, all online. Coming soon.
Your health is your biggest unhedged risk.
You hedge currency, key-person and cyber risk. When did you last hedge yourself?
6 days until your Baseline is bookable.
Countdown sticker.
A doctor who has time for founders.
Add a link sticker to the waitlist.
Founders deserve more than 10 minutes.
Founder note. Pair with a 15 second video of Mick if you have one.
5 days out1 post on FB + IG, 1 on LinkedIn, 3 stories
100 founding member spots.
We're opening to 100 founding members first. Founding Baseline is $299. Waitlist link in bio.
Founding members first.
Straight numbers: Baseline $399, founding members $299, 100 spots.
5 days. Founding spots go to the waitlist first.
Waitlist link sticker.
100 founding spots. $299 Baseline.
Link sticker over the button.
Spots go to the waitlist first.
Waitlist link sticker.
4 days out1 post on FB + IG, 1 on LinkedIn, 3 stories
Hustle smarter. Not harder.
You don't need another coffee. You need data. Hustl is coming.
Founder Teams is coming.
Accelerators and VCs: your founders are the single point of failure in every deal. Founder Teams gives each of them a doctor, with aggregate-only reporting. DM for early access.
4 days to go.
Link sticker over the button.
How many coffees before 10am?
Swap the drawn poll for a live Instagram poll sticker.
Your morning shouldn't need four of these.
Pain point. Waitlist link sticker.
3 days out1 post on FB + IG, 1 on LinkedIn, 3 stories
Get on the list.
Status update: doctors onboarding, waitlist open. Get on it.
Built in Australia. For Australian founders.
Australian doctors, Australian data, built for how Australian founders actually work.
3 days to go.
Countdown sticker plus waitlist link.
Doctors onboarding. You on the waitlist?
Waitlist link sticker over the button.
What's draining you most?
Swap for a live quiz sticker. Use the answers in launch content.
2 days out1 post on FB + IG, 1 on LinkedIn, 3 stories
Run on data, not caffeine.
Coming soon: a clinic that measures what's draining your energy, then fixes it.
Measure. Fix. Repeat.
The founder health loop: measure, fix, review every quarter. Coming soon.
2 days. Check your inbox.
Remind waitlist to watch for the founding email.
Your plan, in your inbox.
Sneak peek of the written plan.
Built for founders who never stop.
Waitlist link sticker.
Day before1 post on FB + IG, 1 on LinkedIn, 3 stories
Doors open tomorrow.
Tomorrow. If you're on the waitlist, check your inbox first thing.
The waitlist is open.
The Hustl waitlist is open. First 100 get founding pricing. Link in comments.
Tomorrow.
Post the evening before launch.
Send this to a founder who needs it.
Share prompt.
Turn on notifications.
Post the night before launch.
Launch day1 post on FB + IG, 1 on LinkedIn, 3 stories
We're open.
We're open. Book your Baseline via the link in bio.
hustl is open.
Today we open the doors to Hustl: doctor-led performance health for Australian founders. Bloods, 45 minutes with a doctor and a written plan within 48 hours. Link in comments.
Day 1. Doors open.
Booking link sticker. First story of launch day.
We're live.
Link sticker to the booking page.
Your Baseline is one tap away.
Link sticker over the button.
Day 21 post on FB + IG, 1 on LinkedIn, 3 stories
hustl is live.
Doctor-led performance health for founders is live. Book your Baseline today.
Why we built Hustl.
Founder note. Post from Mick's profile: the story of why, in his own words, no medicine talk.
What happens next?
Sets expectations for new bookings.
Booked? Here's your week.
Day numbers are typical, not guaranteed. Adjust once real timings are known.
Booked your Baseline yet?
Swap for a live poll sticker.
Day 31 post on FB + IG, 1 on LinkedIn, 3 stories
Book your Baseline today.
Bloods, 45 minutes with a doctor and a written plan in 48 hours. Link in bio.
Founders track everything. Except themselves.
We track MRR, CAC, churn and burn. Then run ourselves on four coffees and five hours sleep. Not anymore.
The Baseline 1/3: Intake.
Explainer series, post all three in a row.
The Baseline 2/3: Bloods.
Explainer series.
The Baseline 3/3: Consult and plan.
Booking link sticker over the button.
Day 41 post on FB + IG, 1 on LinkedIn, 3 stories
Step 1: Tell us how you run.
How it works, 1 of 4. Post ln04 to ln07 as one carousel.
The Baseline, in numbers.
12 minute intake. Bloods before you meet. 45 minute consult. Plan in 48 hours.
Do I need a referral? No.
FAQ series 1 of 5.
Is it covered by Medicare? No.
FAQ series 2 of 5.
Where do I get bloods done? Near you.
FAQ series 3 of 5.
Day 51 post on FB + IG, 1 on LinkedIn, 3 stories
Step 2: Bloods before you meet.
How it works, 2 of 4.
Give every founder a doctor.
Founder Teams is live for accelerators, investors and leadership teams. Annual seats, aggregate-only reporting. DM to talk.
How long is the consult? 45 minutes.
FAQ series 4 of 5.
Can I cancel? Any time.
FAQ series 5 of 5.
No lock-in. No waiting room. No guesswork.
Link sticker over the button.
Day 61 post on FB + IG, 1 on LinkedIn, 3 stories
Step 3: 45 minutes with a doctor.
How it works, 3 of 4.
No lock-in. No waiting room. No guesswork.
Three things founders told us they hate about healthcare. So we removed them.
Ask our doctor anything.
Swap the drawn box for a live question sticker. Answers must stay general, no medicine names.
Questions about your Baseline?
Swap for a live question sticker. Answers stay general, no medicine names.
Sleep. Energy. Focus. Stress.
What we look at.
Day 71 post on FB + IG, 1 on LinkedIn, 3 stories
Step 4: A plan in 48 hours.
How it works, 4 of 4. Book via the link in bio.
Your Baseline: $399. Founding members: $299.
Founding pricing for the first 100 members. Link in comments.
$299. Only 100 founding spots.
Link sticker to booking.
Founding spots are going.
Only post when it's true.
Give every founder in your portfolio a doctor.
Founder Teams. Link sticker to the Founder Teams section.
Day 81 post on FB + IG, 1 on LinkedIn, 3 stories
Straight numbers.
$399 to start. $149 a month to stay. No lock-in.
Australian doctors. Australian data.
Private, secure, by video, Australia-wide.
Running an accelerator? DM us TEAMS.
Set up a saved reply for TEAMS.
Doctor-led. By video. From your desk.
Booking link sticker.
Australian doctors. Australian data.
Trust story. Pair with the privacy page link.
Day 91 post on FB + IG, 1 on LinkedIn, 3 stories
Founding spots are filling.
Founding members get the $299 Baseline. Only post this once spots really are filling.
Book your Baseline.
Doors are open. Book your Baseline, link in comments.
Real doctors. Real time.
Trust story.
Your first review is 90 days out.
Sells the membership.
Send this to your co-founder.
Share prompt.
Day 101 post on FB + IG, 1 on LinkedIn, 3 stories
Your first good week starts here.
Sleep, energy, focus. Measured, then fixed. Book your Baseline.
Day 1 of feeling like yourself again.
Day 1 starts with a Baseline. Avoid implying a guaranteed outcome in the caption.
Run on data, not caffeine.
Link sticker to booking.
Tag a founder who runs on coffee.
Share prompt.
Hustle smarter starts today.
Link in bio prompt.
Day 11
Sleep debt compounds faster than your revenue.
Sleep week. Every short night adds to the bill, and the interest shows up as focus. Your Baseline screens your sleep properly.
Day 12
5 hours isn't a flex.
Running on five hours is a tax on every decision you make. Let's find out what's stopping you getting more.
Day 13
Myth: you can catch up at the weekend.
Two lie-ins don't undo five short nights. Consistency beats catch-up.
Day 14
Your phone is the last thing you see. Fix that.
Phone out of the bedroom for one week. Tell us how it goes.
Day 15
Snoring isn't funny if it's stealing your focus.
Snoring and daytime sleepiness are worth a proper look. We screen for both at every Baseline.
Day 16
What we screen for in sleep.
Sleep quality, sleep debt, snoring and breathing, daytime sleepiness. Measured, not guessed.
Day 17
Bloods. A doctor. A plan.
Weekly offer post. Your Baseline: $399, all online, plan in 48 hours. Link in bio.
Day 18
The 3pm crash has a cause.
Energy week. The afternoon wall usually has a reason. We test for the common ones before anyone guesses.
Day 19
Tired all the time is a symptom, not a schedule.
If you're always flat, it's worth a look. Not another coffee.
Day 20
Iron. Thyroid. Sleep. Load.
Some of the usual suspects behind low energy. We check before we guess.
Day 21
Caffeine is a loan, not income.
Coffee borrows energy from later in the day. We'd rather find where it's leaking.
Day 22
Your portfolio runs on founder energy.
Founder Teams for accelerators and investors. DM us or email to talk.
Day 23
Ask the doctor: tired after eight hours?
General information only. Common causes we look at include sleep quality, iron, thyroid, mood and load. Your doctor works out what applies to you.
Day 24
Membership: $149 a month.
Weekly offer post. Quarterly reviews, retests every six months and a care team on message. Cancel any time.
Day 25
Brain fog is data.
Focus week. Fog has causes. Let's measure them.
Day 26
Read the same paragraph twice?
It happens to everyone sometimes. If it's every day, it's worth a look.
Day 27
Deep work needs a body that shows up.
Your best thinking depends on sleep, energy and stress. We look at all three.
Day 28
Focus isn't a willpower problem.
Sleep, stress and health all show up in your attention span.
Day 29
We screen attention properly.
Validated screening at every Baseline, with referral to the right specialist when it matters.
Day 30
45 minutes. Here's what we cover.
Your bloods, sleep and energy, focus and mood, training and recovery, and your plan.
Day 31
Book your Baseline.
Weekly offer post. Bloods, a 45 minute consult and a plan in 48 hours. Link in bio.
Day 32
Burnout is a slow leak, not a blowout.
Recovery week. Burnout builds quietly. The earlier you measure, the easier it is to fix.
Day 33
Stress isn't the enemy. Never recovering is.
Pressure is part of building something. Recovery is what makes it sustainable.
Day 34
Training hard. Recovering never?
If the gym is making you more tired, not less, that's worth a look too.
Day 35
50 meetings. Zero recovery.
Block one recovery hour this week. Then tell us you didn't feel the difference.
Day 36
Accelerators: one invoice, every founder covered.
Founder Teams. Aggregate reporting only. Their health stays theirs.
Day 37
40% wait until stress is critical.
Bupa and Oxford Economics found 40% of entrepreneurs wait until stress is critical before acting. Don't be one of them.
Day 38
No lock-in. Cancel any time.
Weekly offer post. Start with a Baseline, stay because it's useful.
Day 39
30 days in. Thanks for building with us.
Thank-you post. Share an honest, de-identified number if you have one (Baselines booked, reviews scheduled).
Day 40
Your quarterly review is the new board meeting.
Membership. You review the business every quarter. Review yourself too.
Show
Something's coming for founders.
Something's coming for the people who build things. A doctor-led clinic made for founders. Watch this space.
Doctor-led. Founder-built.
Built by founders, run by doctors. Hustl is coming. Join the waitlist via the link in bio.
Your 3pm crash is about to meet its match.
That 3pm wall has a cause. Soon you'll be able to find out what it is.
100 founding member spots.
We're opening to 100 founding members first. Founding Baseline is $299. Waitlist link in bio.
One week. Zero waiting rooms.
Bloods, a doctor and a plan. One week, all online. Coming soon.
Hustle smarter. Not harder.
You don't need another coffee. You need data. Hustl is coming.
Get on the list.
Status update: doctors onboarding, waitlist open. Get on it.
Run on data, not caffeine.
Coming soon: a clinic that measures what's draining your energy, then fixes it.
Doors open in 7 days.
One week to go. Founding spots go to the waitlist first.
Doors open tomorrow.
Tomorrow. If you're on the waitlist, check your inbox first thing.
Something's coming.
Add a link sticker to the waitlist.
Founders, we see you.
Pair with a link sticker to the waitlist.
Tired isn't a personality.
Add a link sticker to the waitlist.
100 founding spots. $299 Baseline.
Link sticker over the button.
How many coffees before 10am?
Swap the drawn poll for a live Instagram poll sticker.
What's a Baseline?
Explainer. Follow with the founding price story.
A doctor who has time for founders.
Add a link sticker to the waitlist.
7 days until doors open.
Add an Instagram countdown sticker set to launch day.
3 days to go.
Countdown sticker plus waitlist link.
Tomorrow.
Post the evening before launch.
We're building a clinic for founders.
Founders track revenue weekly, pipeline daily and themselves almost never. We're building Hustl to fix that: a doctor-led clinic for founders, by video, Australia-wide. Waitlist opens soon.
54% of entrepreneurs report sleep difficulties.
Bupa and Oxford Economics found 54% of entrepreneurs report sleep difficulties and 40% wait until stress is critical before acting. We're building the earlier option.
Your health is your biggest unhedged risk.
You hedge currency, key-person and cyber risk. When did you last hedge yourself?
Introducing Hustl.
Introducing Hustl: doctor-led performance health for founders. Bloods, a 45 minute consult and a written plan. Coming soon.
Founder Teams is coming.
Accelerators and VCs: your founders are the single point of failure in every deal. Founder Teams gives each of them a doctor, with aggregate-only reporting. DM for early access.
45 minutes with a doctor. Not 10.
Most appointments are built for the problem in front of the doctor. Ours are built for the whole picture.
Founding members first.
Straight numbers: Baseline $399, founding members $299, 100 spots.
Built in Australia. For Australian founders.
Australian doctors, Australian data, built for how Australian founders actually work.
Measure. Fix. Repeat.
The founder health loop: measure, fix, review every quarter. Coming soon.
The waitlist is open.
The Hustl waitlist is open. First 100 get founding pricing. Link in comments.
We're open.
We're open. Book your Baseline via the link in bio.
hustl is live.
Doctor-led performance health for founders is live. Book your Baseline today.
Book your Baseline today.
Bloods, 45 minutes with a doctor and a written plan in 48 hours. Link in bio.
Step 1: Tell us how you run.
How it works, 1 of 4. Post ln04 to ln07 as one carousel.
Step 2: Bloods before you meet.
How it works, 2 of 4.
Step 3: 45 minutes with a doctor.
How it works, 3 of 4.
Step 4: A plan in 48 hours.
How it works, 4 of 4. Book via the link in bio.
Straight numbers.
$399 to start. $149 a month to stay. No lock-in.
Founding spots are filling.
Founding members get the $299 Baseline. Only post this once spots really are filling.
Your first good week starts here.
Sleep, energy, focus. Measured, then fixed. Book your Baseline.
We're live.
Link sticker to the booking page.
Your Baseline is one tap away.
Link sticker over the button.
$299. Only 100 founding spots.
Link sticker to booking.
What happens next?
Sets expectations for new bookings.
Ask our doctor anything.
Swap the drawn box for a live question sticker. Answers must stay general, no medicine names.
Run on data, not caffeine.
Link sticker to booking.
No lock-in. No waiting room. No guesswork.
Link sticker over the button.
Hustle smarter starts today.
Link in bio prompt.
Give every founder in your portfolio a doctor.
Founder Teams. Link sticker to the Founder Teams section.
Australian doctors. Australian data.
Trust story. Pair with the privacy page link.
hustl is open.
Today we open the doors to Hustl: doctor-led performance health for Australian founders. Bloods, 45 minutes with a doctor and a written plan within 48 hours. Link in comments.
Why we built Hustl.
Founder note. Post from Mick's profile: the story of why, in his own words, no medicine talk.
Founders track everything. Except themselves.
We track MRR, CAC, churn and burn. Then run ourselves on four coffees and five hours sleep. Not anymore.
Give every founder a doctor.
Founder Teams is live for accelerators, investors and leadership teams. Annual seats, aggregate-only reporting. DM to talk.
The Baseline, in numbers.
12 minute intake. Bloods before you meet. 45 minute consult. Plan in 48 hours.
No lock-in. No waiting room. No guesswork.
Three things founders told us they hate about healthcare. So we removed them.
Your Baseline: $399. Founding members: $299.
Founding pricing for the first 100 members. Link in comments.
Australian doctors. Australian data.
Private, secure, by video, Australia-wide.
Book your Baseline.
Doors are open. Book your Baseline, link in comments.
Day 1 of feeling like yourself again.
Day 1 starts with a Baseline. Avoid implying a guaranteed outcome in the caption.
10 days until doors open.
Add an Instagram countdown sticker set to launch day.
9 days to go.
Countdown sticker.
8 days. Get on the list.
Waitlist link sticker.
6 days until your Baseline is bookable.
Countdown sticker.
5 days. Founding spots go to the waitlist first.
Waitlist link sticker.
4 days to go.
Link sticker over the button.
2 days. Check your inbox.
Remind waitlist to watch for the founding email.
Guess what we're building.
Swap the drawn card for a live question sticker.
Fourth coffee or eight hours sleep?
Swap for a live poll sticker.
True or false: tired is part of the job.
Live quiz sticker. Next story reveals: false.
Doctors onboarding. You on the waitlist?
Waitlist link sticker over the button.
How's your sleep this week?
Swap for a live slider sticker.
Founders deserve more than 10 minutes.
Founder note. Pair with a 15 second video of Mick if you have one.
Spots go to the waitlist first.
Waitlist link sticker.
Your morning shouldn't need four of these.
Pain point. Waitlist link sticker.
What's draining you most?
Swap for a live quiz sticker. Use the answers in launch content.
Your plan, in your inbox.
Sneak peek of the written plan.
Built for founders who never stop.
Waitlist link sticker.
Send this to a founder who needs it.
Share prompt.
Turn on notifications.
Post the night before launch.
Day 1. Doors open.
Booking link sticker. First story of launch day.
Do I need a referral? No.
FAQ series 1 of 5.
Is it covered by Medicare? No.
FAQ series 2 of 5.
Where do I get bloods done? Near you.
FAQ series 3 of 5.
How long is the consult? 45 minutes.
FAQ series 4 of 5.
Can I cancel? Any time.
FAQ series 5 of 5.
Booked? Here's your week.
Day numbers are typical, not guaranteed. Adjust once real timings are known.
Booked your Baseline yet?
Swap for a live poll sticker.
The Baseline 1/3: Intake.
Explainer series, post all three in a row.
The Baseline 2/3: Bloods.
Explainer series.
The Baseline 3/3: Consult and plan.
Booking link sticker over the button.
Running an accelerator? DM us TEAMS.
Set up a saved reply for TEAMS.
Doctor-led. By video. From your desk.
Booking link sticker.
Your first review is 90 days out.
Sells the membership.
Send this to your co-founder.
Share prompt.
Questions about your Baseline?
Swap for a live question sticker. Answers stay general, no medicine names.
Sleep. Energy. Focus. Stress.
What we look at.
Real doctors. Real time.
Trust story.
Tag a founder who runs on coffee.
Share prompt.
Founding spots are going.
Only post when it's true.
Sleep debt compounds faster than your revenue.
Sleep week. Every short night adds to the bill, and the interest shows up as focus. Your Baseline screens your sleep properly.
5 hours isn't a flex.
Running on five hours is a tax on every decision you make. Let's find out what's stopping you getting more.
Myth: you can catch up at the weekend.
Two lie-ins don't undo five short nights. Consistency beats catch-up.
Your phone is the last thing you see. Fix that.
Phone out of the bedroom for one week. Tell us how it goes.
Snoring isn't funny if it's stealing your focus.
Snoring and daytime sleepiness are worth a proper look. We screen for both at every Baseline.
What we screen for in sleep.
Sleep quality, sleep debt, snoring and breathing, daytime sleepiness. Measured, not guessed.
Bloods. A doctor. A plan.
Weekly offer post. Your Baseline: $399, all online, plan in 48 hours. Link in bio.
The 3pm crash has a cause.
Energy week. The afternoon wall usually has a reason. We test for the common ones before anyone guesses.
Tired all the time is a symptom, not a schedule.
If you're always flat, it's worth a look. Not another coffee.
Iron. Thyroid. Sleep. Load.
Some of the usual suspects behind low energy. We check before we guess.
Caffeine is a loan, not income.
Coffee borrows energy from later in the day. We'd rather find where it's leaking.
Your portfolio runs on founder energy.
Founder Teams for accelerators and investors. DM us or email to talk.
Ask the doctor: tired after eight hours?
General information only. Common causes we look at include sleep quality, iron, thyroid, mood and load. Your doctor works out what applies to you.
Membership: $149 a month.
Weekly offer post. Quarterly reviews, retests every six months and a care team on message. Cancel any time.
Brain fog is data.
Focus week. Fog has causes. Let's measure them.
Read the same paragraph twice?
It happens to everyone sometimes. If it's every day, it's worth a look.
Deep work needs a body that shows up.
Your best thinking depends on sleep, energy and stress. We look at all three.
Focus isn't a willpower problem.
Sleep, stress and health all show up in your attention span.
We screen attention properly.
Validated screening at every Baseline, with referral to the right specialist when it matters.
45 minutes. Here's what we cover.
Your bloods, sleep and energy, focus and mood, training and recovery, and your plan.
Book your Baseline.
Weekly offer post. Bloods, a 45 minute consult and a plan in 48 hours. Link in bio.
Burnout is a slow leak, not a blowout.
Recovery week. Burnout builds quietly. The earlier you measure, the easier it is to fix.
Stress isn't the enemy. Never recovering is.
Pressure is part of building something. Recovery is what makes it sustainable.
Training hard. Recovering never?
If the gym is making you more tired, not less, that's worth a look too.
50 meetings. Zero recovery.
Block one recovery hour this week. Then tell us you didn't feel the difference.
Accelerators: one invoice, every founder covered.
Founder Teams. Aggregate reporting only. Their health stays theirs.
40% wait until stress is critical.
Bupa and Oxford Economics found 40% of entrepreneurs wait until stress is critical before acting. Don't be one of them.
No lock-in. Cancel any time.
Weekly offer post. Start with a Baseline, stay because it's useful.
30 days in. Thanks for building with us.
Thank-you post. Share an honest, de-identified number if you have one (Baselines booked, reviews scheduled).
Your quarterly review is the new board meeting.
Membership. You review the business every quarter. Review yourself too.
Sizes. Feed posts are 4:5 (1080 x 1350) and work on Facebook, Instagram and LinkedIn. LinkedIn squares are 1:1. Stories are 9:16; keep stickers out of the top and bottom 250px.
Stickers. Polls, quizzes, sliders, question boxes and countdowns are drawn into the images. Place the real Instagram sticker over them so people can tap.
Before posting. The lawyer clears the set first. Only post scarcity stories (LN13, LN50, LN09) when founding spots really are filling. Live answers stay general, with no medicine names. Links go in bio or the first comment on LinkedIn.